He did not love her; he was lusting after her. Notice the initial fruit—distress! The story continues, eventually revealing that his lust produced rape. It did not end there but produced more evil fruit: "Then Amnon hated her exceedingly, so that the hatred with which he hated her was greater than the love with which he had loved her. And Amnon said to her, 'Arise, be gone!'" (verse 15). So much for lust producing good fruit! How many teen and/or young adult lives have been severely damaged by unwed pregnancy resulting from coveting?