Commentaries:
Milcom is the national deity of the Ammonites, also known as Molech. The prophet describes a people straddling the fence in their worship. Giving lip service to the true God, they conduct their lives, however, by the standards and values of Milcom. The Laodicean does much the same thing, except he worships himself and his interests instead of an idol.
John W. Ritenbaugh
The World, the Church, and Laodiceanism