The thrust of Jesus' message is clear beyond question. He is concerned that when He returns, people will be so focused on—and thus distracted by—the secular concerns of life that they will be unprepared for the climactic events of His return. His concern is enhanced by three parables that follow this section, each dealing with the state of urgency and readiness we need to have as that time approaches.
Why would a Christian not be prepared as the end nears, when we should know full well that we are close? The answer is fairly obvious. Those caught in this "pre-flood syndrome" have their minds on something else.
The Parable of the Sower and the Seed addresses this clearly: "Now he who received seed among the thorns is he who hears the word, and the cares of this world . . . choke the word" (Matthew 13:22). "The cares of this world" catch the people's attention as the "flood" begins and contribute to their deterioration.
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