In recent years, the indicator in verse 12 about "love . . . grow[ing] cold" has often been cited when a grievance toward a particular church organization or group arose. This verse, however, can easily be misapplied, so it behooves us to more fully understand what it means so that we can know if or when it is being fulfilled.
Understanding the word translated "love" is a vital first step. It is the well-known Greek word agape, the love that people have only because God has given it to them (Romans 5:5; II Timothy 1:7; I John 2:5; 4:7-8). The people whose agape love is growing cold must have had it in the first place, so it refers to those whom God has called into a relationship with Him (John 6:44).
It is important to differentiate between this agape love and the other types of love mentioned in the Bible. Phileo love means "to be a friend to" or "to be fond of" a person or object, indicating "having affection for," whereas Strong's Concordance notes that agape "is wider, embracing especially the judgment and the deliberate assent of the will as a matter of principle, duty and propriety" (emphasis ours). Similarly, philadelphia love means "fraternal affection" or "brotherly love." Agape love, though, is manifested first toward God, because it is a dutiful, submissive, obedient love, one that does what is right regardless of how a person feels about it. In other words, agape love has a moral core rather than an emotional one.
The Bible shows that, in general, we show agape love to the Father through our obedience and submission, especially to His law (John 14:15-23; 15:10; I John 2:5; 5:2-3; II John 6). We show agape love to each other through sacrifice, just as Jesus' example of love—to those around Him and to us—was through sacrifice (John 13:34; 15:12-13; Romans 13:8-10; Galatians 5:13; Ephesians 5:2, 25; I John 3:16, 18; 4:9-12).
The meaning of Matthew 24:12, then, is that agape love will grow cold because of lawlessness, even though there may still be brotherly love, kindness, and human affection. Remember, we show agape love to God through obedience—the opposite of lawlessness—so when disobedience increases, agape grows cold. An example of this appears in the letter to the Ephesians, where Jesus says that they had left their first love—their first agape—and He commands them to repent (Revelation 2:4-5), that is, to turn away from their lawlessness. When there is compromise, or the setting aside of God's standard of righteousness and holiness, then the submissive love toward God and the sacrificial love toward man will begin to grow cold. It is a simple cause-and-effect relationship.
In this prophecy, Jesus Christ is describing an ongoing breakdown in the relationship with God. Since that most important relationship is the source of agape love, if it is waning, then it will be evident in other relationships. A symptom may be that sacrificial love toward other people is decreasing, but the real cause is that the relationship with God is cooling off.
A cause of this deterioration is found in the preceding verse: "Then many false prophets will rise up and deceive many" (Matthew 24:11). While a true prophet always upholds God's law (Deuteronomy 13:3-4; Isaiah 8:19-20; Romans 8:7), a false prophet is willing to compromise with God's standard of holiness when it suits him. Those following a false teacher will likewise slide into lawlessness, becoming separated from God (Isaiah 59:1-3).
David C. Grabbe
Is the Love of Many Growing Cold?
The Bible shows us the damage caused when God's people do not believe how special we are to Him. How do we keep our love from going cold? We must go to the source to replenish it. Where is that source? Where does real love come from? The answer is found in I John 4:19: "We love Him because He first loved us."
The next verse, Matthew 24:13, reinforces this thought: "But he who endures to the end shall be saved." Jesus sets up a contrast. Verse 12 describes people without faith in God's love for us growing cold and not enduring. In verse 13, "but" suggests that those with faith in His love will endure and be saved.
What happened over the past decade or so is nothing compared to what is ahead for some of us. The time of Jacob's trouble will be terrible. Many will face famine, pestilence, and persecution. Friends and family may turn on us. Church members will die. When all this happens, there may be no physical evidence to see how much God loves us. How will we endure those times? We will, but only if we absolutely believe in how special we are to God, how much He loves us. That is the faith we will need to endure any trial.
Faith to Face Our Trials
Since Jesus spoke this prophecy directly to His disciples, it must be intended primarily as an admonition for His disciples living during the end time. It also indicates that, when compared with the persecution Christians have received all through the times since the church was formed, Christians will have to endure some measure of the Tribulation that Jesus forecasts.
John W. Ritenbaugh
Fully Accepting God's Sovereignty, Part Three: The Fruits
The apostle John declares that sin is the transgression of God's commandments (I John 3:4, KJV), including the two great commandments Jesus spoke in Mark 12:28-31. The word translated as "sin" literally means "to miss the mark." Combining these principles gives us a very broad definition of sin: Sin is imperfectly loving God with all our heart, soul, mind, and strength; and imperfectly loving our neighbor as ourselves.
Romans 3:23 declares that "all have sinned and fall short of the glory of God." In other words, all have sinned in the past, and in the present all fall short in reflecting God's love, which is a major part of His glory. Godly love does not have to grow cold for it to be shown imperfectly. It will be shown imperfectly when it is demonstrated by God's still-imperfect children. We all are in this state.
This is not to say that we should give up trying to perfect God's love. On the contrary, we have every responsibility to do our utmost to perfect it (I John 2:5; 4:12, 17-18). At the same time, it should not shock us when our spiritual brothers and sisters show God's love to us imperfectly, for we are guilty of the same toward them—and toward God.
Perhaps we find ourselves in a situation where it appears that God's love in others is growing cold. Maybe we see God's standard of holiness being ignored or compromised, and some form of lawlessness is beginning to show up. We may see little evidence of sacrificial love, and relationships are beginning to be strained. What should we do?
There are two possibilities. The first is that our discernment is correct, and what Jesus Christ foretold in Matthew 24:12 is coming to pass, perhaps not in its ultimate fulfillment, but at least in type. The second is that our discernment is incorrect, and that God's love is actually present and not growing cold, but we are having trouble seeing it.
If our discernment is correct, and we truly are in a circumstance where agape love is waning, Jesus has already indicated what He wants us to do. Matthew 24:13 says, "But he who endures to the end shall be saved." When many are letting their relationships with God deteriorate, the emphasis is on patient, active endurance.
I Corinthians 13 gives a beautiful description of agape love, which parallels Jesus' exhortation to endure in several points. Verse 4 says that godly love "suffers long." It displays patience and endurance, even in the face of being loved imperfectly. Verse 7 adds that godly love "bears all things" and "endures all things." However, if we are not showing patience or endurance in response to imperfect love, then we are simply responding with carnality rather than with God's love.
Similarly, verse 5 says that godly love "thinks no evil." True love pays no attention to a suffered wrong, nor takes account of the evil done to it. It does not keep a running list of all the ways it has been offended or loved imperfectly. That, again, would be responding to imperfect love with carnality. So, if we find ourselves in the midst of a fulfillment of Matthew 24:12, we really have our work cut out for us because we will have to endure patiently and continue to display God's love rather than allow our own agape to also grow cold in response.
Conversely, God's love may be present, but our discernment may be incorrect, and we are missing it by looking for agape only in one application. We may be continually waiting for a specific type of sacrificial love, and if we do not receive it, we may suppose that God's love is absent. However, we are not all the same in how we show love or how we recognize it. We may need to take a step back and look for facets of God's love that are present, rather than focusing on what may be absent.
In addition, given that human nature is still present within us, we also have to remember that nothing inhibits or damages our ability to see things clearly like focusing on the self. That is, we tend to evaluate whether God's love is present based on how we feel or how we are affected, rather than on objectively looking for God's spiritual workmanship in the overall situation.
David C. Grabbe
Is the Love of Many Growing Cold?